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Web Analytics 101

Everything you need to know to setup Google Analytics & Google Tag Manager

In this course you will learn everything you need to know about setting up Google Analytics for the first time. We will walk through a live working website and demonstrate every step of the setup process in both Google Analytics and Google Tag Manager. By the end of the course you will have the skills to be able to add both Google Analytics and Google Tag Manger to your website. You will understand how to setup Google Tag Manager goals using button clicks as your point of measurement. You have also gain a deep understanding of what all of the sections in Google analytics allow you to track and at the end of the course we run through a business case so that you get real hands on experience in the way that business utilize Google analytics everyday to keep track of their KPI's and top level metrics.


Your Instructor


Jaclyn Hawtin
Jaclyn Hawtin

San Francisco-based data strategist with over 15 years of senior level experience leading internationally focused digital strategies on technical systems consulting and implementation, data management and digital marketing in both corporate and public sectors.

B.S., Systems Biology - Arizona State University

M.S., Technology & International Development - Arizona State University


Course Curriculum


  Website Analytics 101
Available in days
days after you enroll
  Analytics In Action
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days after you enroll
  Prototyping & Analytics
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!