Web Analytics 101
Everything you need to know to setup Google Analytics & Google Tag Manager
In this course you will learn everything you need to know about setting up Google Analytics for the first time. We will walk through a live working website and demonstrate every step of the setup process in both Google Analytics and Google Tag Manager. By the end of the course you will have the skills to be able to add both Google Analytics and Google Tag Manger to your website. You will understand how to setup Google Tag Manager goals using button clicks as your point of measurement. You have also gain a deep understanding of what all of the sections in Google analytics allow you to track and at the end of the course we run through a business case so that you get real hands on experience in the way that business utilize Google analytics everyday to keep track of their KPI's and top level metrics.
San Francisco-based data strategist with over 15 years of senior level experience leading internationally focused digital strategies on technical systems consulting and implementation, data management and digital marketing in both corporate and public sectors.
B.S., Systems Biology - Arizona State University
M.S., Technology & International Development - Arizona State University