Branding for Business 101
Build your brand and get more customers quickly using our cost-effective branding hacks
You can increase the revenue by up to 23% if you maintain a consistent brand presentation in marketing collateral
For a complete brand identity, it’s not just the logo that matters.
Unlike other online branding courses, this course goes way beyond theory and give you the insider tools, cost-effective hacks and hands-on, step-by-step guidance to create your company's brand identity system using the tried and true methods that we use every day at our agency.
Together you'll finish this course with:
- A finished brand story, mission statement, value proposition statement and more
- Content ideas for social media, emails and beyond
- Copywriting for your website to convert more customers
- Clever business branding hacks
- Best free or minimal cost ways to build your business brand
- Practical guidance and step-by-step tools and resources
- Tips for creating an effective visual style guide
Get immediate access to our 24-page branding workbook included.
Los Angeles-based digital strategist with more 10 years experience leading cross-channel marketing initiatives with internationally renowned brands to help companies increase profits and attract more customers. Experience in strategic planning, branding, market research, content marketing, digital technology, social media, influencer programs, corporate training, advertising and more.
B.A., Print Journalism - Arizona State University
A.A, Graphic Design - FIDM
StartAn introduction to your brand voice (9:10)
StartYour Why (your company story) (15:00)
StartYour value proposition statement (11:31)
StartYour mission statement and mantra (13:39)
StartYour brand personality (impressions/expressions) (19:18)
StartBenefits and features (20:47)
StartBrand Voice One-Sheet (1:30)
StartCrafting Website Content that Converts (17:43)